The proliferation of hospitality conferences in recent years has left me with an acute sense of déjà vu, where each event is an uninspired reenactment of the last, much like an indistinct lobby scent—pleasant enough to ignore, but entirely devoid of any lasting impression. The discourse has become a predictable litany of recycled talking points, where industry jargon is parroted without question or nuance. We find ourselves in an echo chamber, where true originality is conspicuously absent. The term “authenticity,” once a revered cornerstone of our industry, has been commodified and diluted to the point of losing its essence. It has devolved into an apologetic framework, a convenient term we deploy when we lack the courage to express an opinion that might challenge the status quo or provoke genuine reflection.
written by Bashar Wali
A Passionate Hotelier, whose veins race with the boundless energy of Hospitality, unlocking the secret to crafting Transcendent Experiences that transform Hotels from Mundane to Memorable.