written by Bashar Wali
Somewhere along the way, we started confusing excess with excellence.
More pillows. More devices. Longer menus. Dozens of lighting presets. Countless amenities that no one uses. Layer upon layer of features that don’t actually make the experience better.
But great design doesn’t shout. It doesn’t need to. It captures your attention with clarity, intention, and quiet confidence. It invites you in. That is the power of distillation.